Safer Internet Day: Building a Digital World We Can All Trust
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Idea Factor’s Latest Blogs
The Importance of Outsourcing Customer Service
In today’s fast-paced, competitive business environment, providing exceptional customer service is not…
Monaco F1 Fever
Explore the narrow streets, tight corners, and the iconic tunnel of the…
The Decline of Customer Service
Discover the frustration of modern customer service through a personal encounter with…
Castrol F1
Some 25 years or so ago our friends at Castrol turned me…
Enjoying Hockey Night
Experiencing the Thrill of Live Hockey and Foot-Long Hotdogs Last night I…
Customer Service at it’s BEST
Customer Service at it’s BEST We had such a great time in…
We Love Automotive
My Dad started the love affair. He used to buy old cars-…
Lead Generation Success Story
Having been in the lead generation business for 35 years I have…
A Profile in Courage
Always ready to offer a smile. Always game for anything. Always believing…
International Women’s Day
As a female business owner, I’ve faced and conquered challenges in navigating…
Got LIST issues?
A common denominator across our clients regardless of industry- they consistently encounter…
Customer Service is GOLD
In today’s digital age, accessible customer service is crucial. Hidden contact info…
A Customer Service Success Story
In a recent interview with Made in CA magazine, Idea Factor’s CEO,…
Vendor Appreciation Day
We are choosing to mark this day as Vendor Appreciation Day and…
Monaco
Monaco is full of surprises . . .Last week I had the…
Data Capture and Reporting
Are you capturing and analyzing all the data coming into your contact…
Is it just me . . . ?
Is it just me . . . or do you get the…
Combatting High Turnover
A contact that has collaborated with us in the past reached out…
TELEMARKETING – WHEN IT DOESN’T WORK.
When you hear the word TELEMARKETING, do you sort of cringe?I do….
WOW! IS THIS THE DRILL FOR 2023?
I hope I haven’t been boring you with my many, many comments…
Promotion Not Getting Traction?
Are you running a campaign or promotion that isn’t gaining the traction,…
Is your Customer Service Super Hero Cape a little tired?
Now that we are more than 2 years into this pandemic, I…
Globalization. Progress? Or Regress?
Globalization: a word I have heard and experienced numerous times over…
Employee Retention Strategies
Employee retention strategies are an important part of your customer satisfaction goals….
Changes in your Sales Cycles since COVID?
This is a question that we have been asking several of our…
Why Cyber Security and Marketing go “HAND-in-HAND”
As a marketing organization, we receive, store, and transmit large amounts of…
No Need to Toot Your Own Horn When . . .
A new customer that we have recently partnered with reached out to…
How Old are Your Contact Lists?
When last have you refreshed your data? Data cleansing was an important…
Mentoring
There are many who reach their career goals without a mentor.That can…
How to Bring in New Business by Nurturing Leads
Next month we thought that we would emphasize the Lead Nurturing message…
Treat your Vendors Like Family
A support network of exceptional vendors is crucial to the survival and…
Absenteeism and the Pandemic
Absenteeism… is a problem that plagues many companies, large and small. Our…
Charity in the Workplace
Charity may begin at home…. but should extend to the workplace. Here’s…
Can Conflict be Healthy?
Definitely!We all avoid conflict in our personal lives as much as possible…
Customer Service Encounters are Opportunities to WIN advocates
With so many retailers, small and large adding an eCommerce component to…
Corporate Culture: Are You Having Any FUN?
CORPORATE CULTURE – Why FUN is so important, especially during a pandemic.
Trade Show or Event Cancelled? No Problem
Look at an Alternative Form of Lead Generation
The Human Factor of your Business Continuity Strategy
How many small to medium sized businesses do you think had business…
Work-at-Home Parenting in the New Reality
With everything that is happening in the world, it is a challenge…
The Importance of Collaboration for Exceptional Results
Collaboration is essential to the success of any project, but even more…
Business Etiquette Still Important in the Digital Age!
In the era of social and digital everything, the very basic tenants…
Why EXCELLENCE in Customer Service Matters!
The Front Line is the life blood of any organization. 3 seconds…
Omni-Channel Customer Service for Your Contact Center
The way that companies handle customer service has changed dramatically in recent…
Cost Conscious Reasons for Global Companies to Work with Single or Small Groups of Vendors
Typical multi-vendor pain points are the ability to service customers efficiently and…
How to know that Your Strategic Vendor Partner is a KEEPER
Invest the time and interest in a relationship, and ensure that it’s…
The Power of a Thank you
I received the most wonderful gift. It was a card.The front of…
The Hang Up
Are you still wondering if Your Customers would prefer to talk to…
Confessions of a Hoarder
Are you a Hoarder? I just found out that I am!We have…
Good Business Karma Raises Your Business Reputation
A positive Karma in your business relationships can be easily achieved and…
WHY AI & Chatbots Make Me CRAZY!
My recent experiences with artificial intelligence-powered chatbots, especially those used for CUSTOMER…
A Healthy Sales Pipeline
Healthy Sales Pipelines Eliminate the Peaks and Valleys of Sales GoalsAchieving…
Lists! What are they good for?
Sometimes…absolutely NUTHIN!If any of you are old enough to remember the SONG…
Boosting Corporate Events
Are you planning a corporate event or a webinar? Getting people to…
Your Customers’ Experience: Good or Bad?
How would your customers answer? What would customers say about you?…
Don’t Let Your Marketing Activities Take a Summer Vacation!
The Market is S L O W … so you put the…
Business Etiquette, is it Still Important?
In today’s fast paced world of email, text, messaging and even good-ol’…
Is YOUR Lead Generation Effort WORKING?
Did you send out direct mail and no one responded? Did you launch…
The DNA Structure of Great Lead Generation
Great Leads can be broken down into several components. Each, when combined in…
Winning a Business Excellence Award
I have to tell you…winning the Chamber of Commerce Business Excellence Award…
Are You Keeping Your Sales Pipeline Full?
AFTER delivering Qualified Leads in North America for three decades now –…
Change is good
Sometimes you just have to admit to your mistakes!I’m embarrassed to say…
Tips for Making Your Call Center a Customer Care Center with Heart
When your Customers call in with an enquiry — do you consider…
All Companies Need Great Sales Leads!
Need great sales leads? You aren’t alone.All companies need to have a…
Are You Frustrated with YOUR Sales?
Exhausted from prospecting?Frustrated by an empty appointment calendar?Want to fill your funnel…
Looking for truly QUALIFIED Sales Leads?
I often have the opportunity to talk to people either in VP…
Receiving Red Carpet Customer Service
Do you know if you are DELIGHTING your Customers?I had the most…
Do YOU have a small, hard to reach target audience?
If your products or services can best be used by a relatively…
What are your customers telling you?
Are you listening to your customers? I mean really listening? Your Customer…
Website Scoring Systems and Qualified Leads
Are you using a Web SCORING System to help you to identify…
What I’ve Learned — Stay Focused!
Once you reach an age where you can no longer reverse the…
Content Marketing vs Traditional Marketing
Content Marketing- are you a fan?As my career in direct marketing quickly…
A Heart-felt Goodbye
Idea Factor is great place to work! I will miss it here!No…
Well Deserved Recognition!
Cheryl Cappellano is the Owner and President of Idea Factor Inc., a…
Customer Service at it’s BEST!
Thank you to the staff at Saks Fifth Avenue in Canada for remembering…
Thank you!
At first I thought this posting has NOTHING to do with business.On…
List Cleansing, a Necessary Evil for Businesses
Known to some as list validation or list verification, all businesses MUST do…
IF Shoe Award for November 2015
For the month of November, the management team would like to…
Direct Mail vs Email Marketing?
Are you bored by email marketing? I am.Every day I come in…
IF Shoe Award for October, 2015
For the month of October, the management team would like to announce…
IF Shoe Award for September, 2015
This month’s winner works quietly behind the scenes to keep all of…
IF Shoe Award for August, 2015
This month’s winner is a young lady of many talents. She is…
IF Helps the Homeless at Christmas
Idea Factor collected 169 pairs of socks to be given to the…
IF Shoe Award for June, 2015
For the month of June, the management team would like to announce…
To Live Chat or Not
Do YOU offer Live Chat to YOUR Customers? You should.As much as…
IF Shoe Award for July 2015
This month’s winner was a unanimous choice! This person has dragged, hobbled…
List Cleaning is Well Worth the Time and Effort
Is Your CRM Filled with CLEAN Data? It should be.It’s amazing to…
Customer Service 360
Is it time for Customer Service to do a 360? I think…
The Loyalty Equation
To me, one of the most appealing aspects of the marketing world…
Experiencing A Longer Sales Cycle?
Have you noticed that it taking a bit longer these days to…
How Idea Factor’s Lead Generation Works
Here’s a brief overview of what is included in our lead generation…
Lead Generation: Has this happened to you?
The other day I got a call from a company offering me…
Lead Generation in the Big Leagues
Are your Lead Generation Tactics Part of The Big Boys’ Club?If you…
Cold Calling is Dead
Are you still cold calling?STOP! PLEASE!It’s called “Lose- Lose”.YOU don’t want a…
Toronto’s PanAmDemonium!
If no one understands your message — does the marketing really matter?Know…
Summer — A Good Time for Lead Generation?
Short Answer? YES!Many people shy away from Lead Generation in the summer…
Your Brand Boosted with Mystery Shopper
Do you want your brand on everyone’s lips? Mystery Shopper is the…
IF Shoe Award for May, 2015
For the month of May, the management team would like to announce…
Do You Have Happy Employees?
Well — we are unbelievably at month 6 of our IF Chicks…
IF Shoe Award for April, 2015
For the month of April, the management team would like to announce…
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