No Need to Toot Your Own Horn When . . .

A new customer that we have recently partnered with reached out to one of their resellers last week to introduce them to our services, not knowing that this particular reseller has been our existing direct customer for over 10 years.

After listening to the service offering, touted results, and ROI potential, the reseller questioned: “Are you talking about Idea Factor?” When they answered yes, the reseller went on to explain that they had worked with us for years and had experienced consistent collaboration and results, including a $200,000 account that they landed from the last campaign we ran with them.

Not trying to pop our collar on this one, but it is an AWESOME feeling when your customers advocate on your behalf. It made my day!


Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omni-channel call center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to or look at our Services here.

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