Is YOUR Lead Generation Effort WORKING?
Did you send out direct mail and no one responded? Did you launch a lead generation effort and don’t see the results you were hoping for? It could be the list!
Tag: lead generation
The DNA Structure of Great Lead Generation
Great Leads can be broken down into several components. Each, when combined in the proper sequence and process — will become a proven and predictive methodology keeping your sales funnel full with high quality leads.
Experiencing A Longer Sales Cycle?
TAKING LONGER TO CLOSE NEW BUSINESS Have you noticed that it taking a bit longer these days to show an ROI because your Customers are taking a longer time to make their decision? Me too. That means that you have to make sure your funnel is constantly full of new opportunities.
How Idea Factor’s Lead Generation Works
Here’s a brief overview of what is included in our lead generation program An Assisting agent and a Backup Agent to ensure that there is no downtime in your campaign. A Success Manager/Marketing Specialist to send introductory emails/ and follow-up emails. A Project Manager to serve as your primary point of contact on campaign matters
Lead Generation: Has this happened to you?
The other day I got a call from a company offering me Lead Generation Services. Since this is our core offering — I couldn’t help but go along with the Caller….so I asked a few questions:
Lead Generation in the Big Leagues
Are your Lead Generation Tactics Part of The Big Boys’ Club? If you are an IT company and want to generate some great leads — look to the tactics deployed by OEMs like IBM, Cisco, Microsoft, VMWare, HP, Citrix and more to get the biggest bang from their marketing dollar when it comes to generating
Summer — A Good Time for Lead Generation?
Short Answer? YES! Many people shy away from Lead Generation in the summer — but there is no need. Actually it’s the perfect time to validate lists and make sure that you are targeting the proper Decision Maker at the company that you would most like to present your products or services.
Generating Warm Leads
Why It’s Important to Develop Warm Leads for your Outside Sales Team I can remember a time when the Rep from Grand & Toy would come to our office unannounced. He would give our receptionist a few mints – the kind you see in a restaurant when you are paying the bill — and