Idea Factor Blog

How to Bring in New Business by Nurturing Leads

Next month we thought that we would emphasize the Lead Nurturing message to our Business Development Agents (BDA) in a manner that was fun, meaningful, and relevant.  We are buying each team member a small plant. 

WHY? Because in the same way you have to water, prune, ensure sunlight and repeat the process to care for a plant, lead nurturing requires all the same diligence and repetition to blossom into new business and bear fruit. Once a team member has

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Lists! What are they good for?

Image containing a 'people' infographic.

Sometimes…absolutely NUTHIN!

If any of you are old enough to remember the SONG from the early 70’s called: “ War! What is it good for? Absolutely nuthin!” …then you’ll get a chuckle out of my play on words.

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Boosting Corporate Events

Image of a dining table set for a business event.

Are you planning a corporate event or a webinar? Getting people to attend is hard work. BUT! If you follow this agenda — you’ll be rewarded with strong event attendance.

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Don’t Let Your Marketing Activities Take a Summer Vacation!

Image of balls lined up with the words 'marketing Strategy' on one centered ball.

The Market is S L O W … so you put the lid on your marketing activites. Good, right? NO!

When the market is slow, by shutting down your marketing activities you not only allow a perfect window for your competitor to gobble up your marketplace — but– you also put yourself in a position from which you may never recover.

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