Ann Millard, Author at Idea Factor

Well Deserved Recognition!

Image of Cheryl - recognized by the Worldwide Association of Female Professionals.

Cheryl Cappellano is the Owner and President of Idea Factor Inc., a Lead Generation and Gold Service call center that specializes in inbound and outbound calls, direct marketing, survey structure and management, and digital marketing correspondence and media. As a seasoned marketing and advertising professional, Cheryl has over 20 years of experience and has run the company since 2006.

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IF Helps the Homeless at Christmas

Image of Idea Factor staff and the socks they donated to help the homeless.

Idea Factor collected 169 pairs of socks to be given to the homeless this Christmas. No one thinks of purchasing such a basic necessity for homeless men on the streets.

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Setting up an Inbound Call Center Service?

For some small and mid-sized businesses a small inbound call center is the best way to help customers gain information, make a purchase, or give feedback about their products or services.

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