It’s always the same!
List issues, a common denominator across our clients regardless of industry- they consistently encounter issues with their LISTS.
Missing Information,
Incorrect Information,
Old Data,
Multiple Listings for One Record,
No Contact Names,
Incorrect Contact Names,
Not the Target Audience,
Don’t Use Your Products or Services.
When clients supply a list labeled ‘good’ or vetted by the Field Team, these issues persist.
Despite most companies having sophisticated CRMs intended to correct information across platforms, the challenge lies in training or motivating employees to make consistent changes.
We witness it daily.
Even prominent List Brokerage Companies acknowledge maintaining only about a 60% accuracy due to constant updates.
Lists like these demoralize Field Sales, who receive lists labeled as HOT LEADS.
First call- no longer in business. Second call- they don’t use your products or services. Third call- do they even make one?
So? What can you do?
Get the list properly cleaned.
The list is EVERYTHING for marketing/sales.
For your message to resonate, it must reach the correct person within the organization.
Short on time?
That’s where BPO comes in. Business Process Outsourcing.
Get the list clean so your Team can focus on marketing your products and services effectively.
Need help?
We’re at your service…. Learn more about our Data Integrity Services.
Leave a Reply