TAKING LONGER TO CLOSE NEW BUSINESS
Have you noticed that it taking a bit longer these days to show an ROI because your Customers are taking a longer time to make their decision?
Me too.
That means that you have to make sure your funnel is constantly full of new opportunities.
You then need to chart them.
It’s really pretty simple, just build a spreadsheet and track the following:
- Company Name
- Date of Presentation
- Date Paperwork is Presented
- Industry Segment
- Dollar Value Of Sale
- Days to Close
- Win/Lose/Why
- Lead Source
By reviewing this report you will quickly begin to learn the average order size and the length to close by market segment — and then by sales rep on your Team.
Once you are armed with this information — it’s easy to quantify your closing ratio and your sales cycle timetable — making it glaringly obvious the number of Qualified Leads you need, to reach your sales goals.
So — start tracking those leads so you can bring home the bacon!
ABOUT IDEA FACTOR
Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omnichannel contact center services, data cleansing, list cleaning, customer retention and loyalty programs.
Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to http://www.idea-factor.com or look at our Services here.
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