Are you bored by email marketing?
I am.
Every day I come in to see no less than 100 emails that are automatically sent to my Junk folder and yet a few more that go into a new folder called Clutter.
Over and above those — there are always another 20 or so that I delete as I go through my daily InBox.
Time and again I wonder why anyone bothers?
Everyone wants to get my attention. But does that really work in any situation? In a B2B environment, I really have my doubts. In B2C — I can see numerous applications — discount on my oil change, new fashion at my favorite store….
If you have a B2B solution and want to grab someone’s attention — the best way to get it is through: 3D Disruptive Direct Mail.
Here is what you do:
- Chose your target audience
- Decide which are the best Contact Titles for your offering
- Design direct mail that goes in a bubble envelope with a treat
- Make sure the direct mail is easy to understand and delivers a positive message
- The goal should be: To put a smile on the Recipient’s face
- Be sure to protect your Brand
- Follow up with a quick phone call to source for interest and awareness no more than a week after you send your mail
This is a ‘Laser Marketing Tool’ that reaps BIG rewards.
Try it — you’ll see.
ABOUT IDEA FACTOR
Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omnichannel contact center services, data cleansing, list cleaning, customer retention and loyalty programs.
Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to http://www.idea-factor.com or look at our Services here.
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