Lists! What are they good for?

Sometimes…absolutely NUTHIN!

If any of you are old enough to remember the SONG from the early 70’s called: “ War! What is it good for? Absolutely nuthin!”

…then you’ll get a chuckle out of my play on words.

LISTS

We get them from our Customers

We get them from Trade Shows

We get them from Associations

We get them from List Brokers

We get the from Business Directories

We get them from Website

We get them from Subscription Magazines

And they all have One Thing in Common.

They are useless.

Well, pretty much.

No matter the source of the list, one thing I can guarantee you is the information will be incomplete or entirely wrong.

We’ve come across dead people, those that have moved on, closed businesses, re-named businesses and more.

The only way to make a list worth SOMETHIN’ is to clean it.

Start by calling to confirm the information.

If the phone number is wrong — try an internet search to locate the correct one.

Once you have verified complete addresses, phone numbers, decision maker names & titles — you are good to go.

A quick confirmation every 3 months will ensure that your marketing efforts are being targeted to the Right People.

Happy selling!

ABOUT IDEA FACTOR

Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omnichannel contact center services, data cleansing, list cleaning, customer retention and loyalty programs.

Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to http://www.idea-factor.com or look at our Services here.