When customer service is GREAT, you want to tell EVERYONE!
I had no intention of buying a car.
In fact, I had not bought a car since 2001 — my beloved little grey car which I only drove when the sun was shinning and the weather was at least above 20C.
Anyway, one day, off the cuff I happened to mention that I was noticing a lot of really nice new cars on the road and WHAM! New cars starting showing up on my driveway. Did I mention that my husband is Car Crazy?
No matter what he brought, I’d ask for something different.
“Gee honey, thanks but I only want a car with a red interior.”
An hour later, a car with a red interior was on the driveway.
“Gee honey, really nice, but this engine has a little too much power for me and I don’t feel safe.”
Next day, same car — smaller engine. ON and on and on for about a month.
One day, a beautiful black car arrived with a red interior and a big engine — actually a turbo engine — and guess who got a new car?
Right! My husband.
Figuring this was all a part of his master plan anyway, I accompanied him to the dealership to take possession. He felt really bad (so he said).
He didn’t plan this (sure he didn’t). But I didn’t care. He was so happy and it was a beautiful car, a beautiful day and I would get to be the passenger — so why not?
When we arrived at the dealership, it was pure CLASS.
Beautiful espresso machine that offered the full gambit from regular coffee to cappuccino. A wide arrangement of soft drinks and waters in the nostalgic small bottles. At least 20 options of upscale snacks from gourmet chocolate to imported biscuits.
Before taking delivery of the car, we were given a tour of the dealership, they shared a bit of history around this family business and the origin of the car my husband ultimately bought. Oddly enough, this car used to belong to his previous Boss! What are the chances of that?
Anyway, the Dealership made every part of the experience memorable, enjoyable, and one we would want to repeat or refer. It was like being part of an exclusive club. Fancy keychain-gift certificate for logo merchandise (the nice stuff) and the true feeling that you had new friends.
I find myself looking for reasons to ‘stop in’ for expresso to get more of that ‘private club’ feeling ;.)…or who knows, in my case, it could really just be those imported chocolate covered biscuits.
ABOUT IDEA FACTOR
Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omnichannel contact center services, data cleansing, list cleaning, customer retention and loyalty programs.
Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to http://www.idea-factor.com or look at our Services here.
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