Idea Factor Blog

Do YOU have a small, hard to reach target audience?

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If your products or services can best be used by a relatively small target audience— the best way to gain impact is to increase your footprint.

Obtaining Key Decision Maker Names and Titles as well as Influencers — can enhance the size of your list and help you open the door.

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What are your customers telling you?

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Are you listening to your customers?

I mean really listening?

Your Customer Service Center has its finger on the pulse of what’s happening in your marketplace. Good reporting will keep you apprised of all activities both good and bad.

Reports for:

  • Product inquiry
  • Promotions
  • Praise
  • Packaging
  • Complaints
  • Market trends

These are just a few reports that will allow you to cap out any issues before they damage your brand OR become costly to fix.

In these days where we are all challenged to DO MORE WITH LESS — it’s easy to not pay attention to items that arise creating discomfort.

BUT that active non-listening can cause your company serious costly recalls, the loss of cultivated  Brand advocates and more.

Get your Consumer Relations Department to create meaningful reports on a monthly basis and get your “Ears On”!

You’ll be very happy you did!

Idea Factor —  making Customers HAPPY —  one call at a time.

Website Scoring Systems and Qualified Leads

 

Jump through hoops

Are you using a Web SCORING System to help you to identify Qualified Leads?

 

I had an interesting call the other day from a prospective company that is interested in Lead Generation.

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What I’ve Learned — Stay Focused!

 

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Once you reach an age where you can no longer reverse the numbers to make yourself feel better….43 is 34…52 is 25, see what I mean? You tend to remember several people in your life who started a sentence with:  “What I’ve learned is…”

And now – it appears it’s my turn. Read More

Content Marketing vs Traditional Marketing

content-marketing

Content Marketing- are you a fan?

As my career in direct marketing quickly approaches the 3rd decade — I find it fascinating that almost every new Customer that I meet asks me what my position is on Content Marketing and/or Social Media as a whole? Read More

List Cleansing, a Necessary Evil for Businesses

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List Cleansing

Known to some as list validation or list verification, all businesses MUST do list cleansing.  It is essential to be efficient and cost effective for

  1. a) Marketing,
  2. b) Distribution of information
  3. c) Billing.

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Direct Mail vs Email Marketing?

IF Email Marketing

 

Are you bored by email marketing?

I am.

Every day I come in to see no less than 100 emails that are automatically sent to my Junk folder and yet a few more that go into a new folder called Clutter.

Over and above those — there are always another 20 or so that I delete as I go through my daily InBox.

Time and again I wonder why anyone bothers?

Everyone wants to get my attention. But does that really work in any situation? In a B2B environment, I really have my doubts. In B2C — I can see numerous applications —  discount on my oil change, new fashion at my favorite store….

If you have a B2B solution and want to grab someone’s attention — the best way to get it is through:  3D Disruptive Direct Mail.

Here is what you do:

  1. Chose your target audience
  2. Decide which are the best Contact Titles for your offering
  3. Design direct mail that goes in a bubble envelope with a treat
  4. Make sure the direct mail is easy to understand and delivers a positive message
  5. The goal should be: To put a smile on the Recipient’s face
  6. Be sure to protect your Brand
  7. Follow up with a quick phone call to source for interest and awareness no more than a week after you send your mail

This is a ‘Laser Marketing Tool’ that reaps BIG rewards.

Try it — you’ll see.

 

 

To Live Chat or Not

 

Live chat

 

Do YOU offer Live Chat to YOUR Customers?

You should.

As much as I love the telephone — even the one in the office — we are seeing growing numbers of Consumers and Customers who prefer Live Chat when they are reaching out for information.

Today when Customers and Consumers call — they are far more educated.

They take advantage of all of our great work on our websites and social media participation.

They are part of the wait-less society.

So — having an operator ready to talk thru Live Chat could be the competitive edge you need.

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List Cleaning is Well Worth the Time and Effort

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Is Your CRM Filled with CLEAN Data?

It should be.

It’s amazing to me when we are asked to run a Loyalty Campaign on behalf of our Customers how difficult it is for them to send us a Client List that is intact.

In most cases — there is a large number of missing bits of information. An address — but no phone number. A phone number — but no contact name.

Admittedly your Client Lists are part of your most precious assets — so shouldn’t they be CLEAN?

If your data isn’t at its best, now is a great time for list cleaning.

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