Idea Factor Blog

No Need to Toot Your Own Horn When . . .

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A new customer that we have recently partnered with reached out to one of their resellers last week to introduce them to our services, not knowing that this particular reseller has been our existing direct customer for over 10 years.

After listening to the service offering, touted results, and ROI potential, the reseller questioned: “Are you talking about Idea Factor?” When they answered yes, the reseller went on to explain that they had worked with us for years and had experienced consistent collaboration and results, including a $200,000 account that they landed from the last campaign we ran with them.

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How Old are Your Contact Lists?

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When last have you refreshed your data? Data cleansing was an important practice for any business prior to the pandemic, but has become even more so during these times.

During a recent list cleanse we were able to determine that 37% of that database were no longer in business.

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