Here’s a brief overview of what is included in our lead generation program An Assisting agent and a Backup Agent to ensure that there is no downtime in your campaign. A Success Manager/Marketing Specialist to send introductory emails/ and follow-up emails. A Project Manager to serve as your primary point of contact on campaign matters
The other day I got a call from a company offering me Lead Generation Services. Since this is our core offering — I couldn’t help but go along with the Caller….so I asked a few questions:
Are your Lead Generation Tactics Part of The Big Boys’ Club? If you are an IT company and want to generate some great leads — look to the tactics deployed by OEMs like IBM, Cisco, Microsoft, VMWare, HP, Citrix and more to get the biggest bang from their marketing dollar when it comes to generating
Are you still cold calling? STOP! PLEASE! It’s called “Lose- Lose” YOU don’t want a Cold Call. NO ONE wants to make a Cold Call. So why do it?
If no one understands your message — does the marketing really matter? Know what I’m talking about right off the top? Live in/near Toronto? The Pan Am Games, of course!
Short Answer? YES! Many people shy away from Lead Generation in the summer — but there is no need. Actually it’s the perfect time to validate lists and make sure that you are targeting the proper Decision Maker at the company that you would most like to present your products or services.