Idea Factor Blog

The Loyalty Equation

customer-loyalty bulb

 

To me, one of the most appealing aspects of the marketing world is gaining the trust, loyalty and confidence of customers.  Over the years, I have seen companies spend substantial dollars to gain the attention of NEW customers offering them untold incentives and various inducements to win and sign them on as new customers.  Nothing particularly wrong with this, RIGHT? Read More

Experiencing A Longer Sales Cycle?

egg clockTAKING LONGER TO CLOSE NEW BUSINESS

Have you noticed that it taking a bit longer these days to show an ROI because your Customers are taking a longer time to make their decision?

Me too.

That means that you have to make sure your funnel is constantly full of new opportunities. Read More