Have you ever bought a big Prospect List with thousands of names and not known where to start?
It’s a common problem and it happened to me many years ago.
I bought a list and I hired the Post Office to deliver 5,000 flyers for me to the local businesses around my office.
Want to guess how many people called me?
NONE!
That’s right, Not ONE phone call. I actually called a few friends and asked them to ‘phone me’ as I was certain there was something wrong.
Problem is, the mail you are sending has to get to the right person, and the only way to do that is to pick up the phone and call reception to verify:
- They are still in business
- The address is correct
Then you can ask for a contact name and title. About 1 in 3 will give you this information. When you call, be sure to identify who you are and the reason you are calling, before asking for any information.
It’s a lot of work, but your list will be GOLD in the end.
ABOUT IDEA FACTOR
Idea Factor provides a full suite of marketing services including B2B lead generation (gathering qualified sales leads), surveys, data mapping, event tele-boosting, trade show follow up, in-bound and out-bound omnichannel contact center services, data cleansing, list cleaning, customer retention and loyalty programs.
Our commitment to excellence in customer service has awarded us repeat business for more than 25 years, from both our global and community clients. To find out more go to http://www.idea-factor.com or look at our Services here.
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