Idea Factor Blog

The DNA Structure of Great Lead Generation

DNA

 

 

 

Great Leads can be broken down into several components.  Each, when combined in the proper sequence and process — will become a proven and predictive methodology keeping your sales funnel full with high quality leads. Read More

Are You Keeping Your Sales Pipeline Full?

Leads

 

 

 

 

 

 

 

AFTER delivering Qualified Leads in North America for three decades now — the biggest area of weakness we see is an empty pipeline.

What happens?

It’s simple.

As the qualified leads are coming in — the folks in your sales department are struggling to keep up with quotes and the business of SELLING.

More leads?

No no! We are too busy!

But suddenly the new clients are on board and there are no new leads so sales begin to slump. Now you have two time- frames that will slow you down:

  1. The start up time to launch a new lead generation effort
  2. Your average time to close

Our recommendation?

Slow — but steady.

It’s really important to make sure that there are always a steady stream of new opportunities to increase your chances of WINS and also to stop the gap between any customers you may lose along the way.

Hope the advice of our experience is of value to you in your decision — making process.

Happy Selling!

 

Cheryl Cappellano

www.idea-factor.com

1-866-384-2158

58,514 Qualified Leads produced for our Customers…oops…is that 2 more?

2.5 Million Brand Advocates assisted through our Gold Standard Call Center

 

Tips for Making Your Call Center a Customer Care Center with Heart

 

 

 

 

 

 

When your Customers call in with an enquiry — do you consider it a Call Center Call or a Customer Care Center Call?

Believe it or not — there is a BIG difference! Read More

Do YOU have a small, hard to reach target audience?

giraffe

 

 

 

If your products or services can best be used by a relatively small target audience— the best way to gain impact is to increase your footprint.

Obtaining Key Decision Maker Names and Titles as well as Influencers — can enhance the size of your list and help you open the door.

Read More

What are your customers telling you?

dog with big ear

 

 

 

 

 

Are you listening to your customers?

I mean really listening?

Your Customer Service Center has its finger on the pulse of what’s happening in your marketplace. Good reporting will keep you apprised of all activities both good and bad.

Reports for:

  • Product inquiry
  • Promotions
  • Praise
  • Packaging
  • Complaints
  • Market trends

These are just a few reports that will allow you to cap out any issues before they damage your brand OR become costly to fix.

In these days where we are all challenged to DO MORE WITH LESS — it’s easy to not pay attention to items that arise creating discomfort.

BUT that active non-listening can cause your company serious costly recalls, the loss of cultivated  Brand advocates and more.

Get your Consumer Relations Department to create meaningful reports on a monthly basis and get your “Ears On”!

You’ll be very happy you did!

Idea Factor —  making Customers HAPPY —  one call at a time.

Website Scoring Systems and Qualified Leads

 

Jump through hoops

Are you using a Web SCORING System to help you to identify Qualified Leads?

 

I had an interesting call the other day from a prospective company that is interested in Lead Generation.

Read More