Idea Factor Blog

Change is good

girl with cowboy hat






Sometimes you just have to admit to your mistakes!


I’m embarrassed to say that I have turned into my Old Auntie.

You know the one.

The one that you talked about behind her back.

About how she watched too much news on TV.

How she was becoming afraid of her own shadow.

How I would NEVER watch all the shows that she does because if I did I would NEVER leave my house.

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Tips for Making Your Call Center a Customer Care Center with Heart







When your Customers call in with an enquiry — do you consider it a Call Center Call or a Customer Care Center Call?

Believe it or not — there is a BIG difference! Read More

Do YOU have a small, hard to reach target audience?





If your products or services can best be used by a relatively small target audience— the best way to gain impact is to increase your footprint.

Obtaining Key Decision Maker Names and Titles as well as Influencers — can enhance the size of your list and help you open the door.

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What are your customers telling you?

dog with big ear






Are you listening to your customers?

I mean really listening?

Your Customer Service Center has its finger on the pulse of what’s happening in your marketplace. Good reporting will keep you apprised of all activities both good and bad.

Reports for:

  • Product inquiry
  • Promotions
  • Praise
  • Packaging
  • Complaints
  • Market trends

These are just a few reports that will allow you to cap out any issues before they damage your brand OR become costly to fix.

In these days where we are all challenged to DO MORE WITH LESS — it’s easy to not pay attention to items that arise creating discomfort.

BUT that active non-listening can cause your company serious costly recalls, the loss of cultivated  Brand advocates and more.

Get your Consumer Relations Department to create meaningful reports on a monthly basis and get your “Ears On”!

You’ll be very happy you did!

Idea Factor —  making Customers HAPPY —  one call at a time.

Website Scoring Systems and Qualified Leads


Jump through hoops

Are you using a Web SCORING System to help you to identify Qualified Leads?


I had an interesting call the other day from a prospective company that is interested in Lead Generation.

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What I’ve Learned — Stay Focused!



Once you reach an age where you can no longer reverse the numbers to make yourself feel better….43 is 34…52 is 25, see what I mean? You tend to remember several people in your life who started a sentence with:  “What I’ve learned is…”

And now – it appears it’s my turn. Read More