Idea Factor Blog

The DNA Structure of Great Lead Generation

DNA

 

 

 

Great Leads can be broken down into several components.  Each, when combined in the proper sequence and process — will become a proven and predictive methodology keeping your sales funnel full with high quality leads. Read More

Winning a Business Excellence Award

Awards gang

 

 

 

 

 

 

I have to tell you…winning the Chamber of Commerce Business Excellence Award was so much fun!

 

We’ve had the pleasure of winning global awards for our White Glove service offerings but somehow the local one was more rewarding.

It was Oscar-like.

Read More

Are You Keeping Your Sales Pipeline Full?

Leads

 

 

 

 

 

 

 

AFTER delivering Qualified Leads in North America for three decades now — the biggest area of weakness we see is an empty pipeline.

What happens?

It’s simple.

As the qualified leads are coming in — the folks in your sales department are struggling to keep up with quotes and the business of SELLING.

More leads?

No no! We are too busy!

But suddenly the new clients are on board and there are no new leads so sales begin to slump. Now you have two time- frames that will slow you down:

  1. The start up time to launch a new lead generation effort
  2. Your average time to close

Our recommendation?

Slow — but steady.

It’s really important to make sure that there are always a steady stream of new opportunities to increase your chances of WINS and also to stop the gap between any customers you may lose along the way.

Hope the advice of our experience is of value to you in your decision — making process.

Happy Selling!

 

Cheryl Cappellano

www.idea-factor.com

1-866-384-2158

58,514 Qualified Leads produced for our Customers…oops…is that 2 more?

2.5 Million Brand Advocates assisted through our Gold Standard Call Center

 

Change is good

girl with cowboy hat

 

 

 

 

 

Sometimes you just have to admit to your mistakes!

 

I’m embarrassed to say that I have turned into my Old Auntie.

You know the one.

The one that you talked about behind her back.

About how she watched too much news on TV.

How she was becoming afraid of her own shadow.

How I would NEVER watch all the shows that she does because if I did I would NEVER leave my house.

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Tips for Making Your Call Center a Customer Care Center with Heart

 

 

 

 

 

 

When your Customers call in with an enquiry — do you consider it a Call Center Call or a Customer Care Center Call?

Believe it or not — there is a BIG difference! Read More