Idea Factor Blog

Tips for Making Your Call Center a Customer Care Center with Heart

 

 

 

 

 

 

When your Customers call in with an enquiry — do you consider it a Call Center Call or a Customer Care Center Call?

Believe it or not — there is a BIG difference! Read More

Do YOU have a small, hard to reach target audience?

giraffe

 

 

 

If your products or services can best be used by a relatively small target audience— the best way to gain impact is to increase your footprint.

Obtaining Key Decision Maker Names and Titles as well as Influencers — can enhance the size of your list and help you open the door.

Read More

What are your customers telling you?

dog with big ear

 

 

 

 

 

Are you listening to your customers?

I mean really listening?

Your Customer Service Center has its finger on the pulse of what’s happening in your marketplace. Good reporting will keep you apprised of all activities both good and bad.

Reports for:

  • Product inquiry
  • Promotions
  • Praise
  • Packaging
  • Complaints
  • Market trends

These are just a few reports that will allow you to cap out any issues before they damage your brand OR become costly to fix.

In these days where we are all challenged to DO MORE WITH LESS — it’s easy to not pay attention to items that arise creating discomfort.

BUT that active non-listening can cause your company serious costly recalls, the loss of cultivated  Brand advocates and more.

Get your Consumer Relations Department to create meaningful reports on a monthly basis and get your “Ears On”!

You’ll be very happy you did!

Idea Factor —  making Customers HAPPY —  one call at a time.

Website Scoring Systems and Qualified Leads

 

Jump through hoops

Are you using a Web SCORING System to help you to identify Qualified Leads?

 

I had an interesting call the other day from a prospective company that is interested in Lead Generation.

Read More

What I’ve Learned — Stay Focused!

 

dog-meditation3

Once you reach an age where you can no longer reverse the numbers to make yourself feel better….43 is 34…52 is 25, see what I mean? You tend to remember several people in your life who started a sentence with:  “What I’ve learned is…”

And now – it appears it’s my turn. Read More

Content Marketing vs Traditional Marketing

content-marketing

Content Marketing- are you a fan?

As my career in direct marketing quickly approaches the 3rd decade — I find it fascinating that almost every new Customer that I meet asks me what my position is on Content Marketing and/or Social Media as a whole? Read More